welcome to a world of soop
let's start with
a brief history
September 2016: How it started
In his own kitchen, Robert-Willem Dol starts experimenting with coffee grounds and orange peels and comes up with the idea of using these raw materials in soap. The first SOOP prototypes are visible on the photo.
A milestone it is!
The founders of SOOP, Robert-Willem Dol and Noor Buur were present at the celebration of Kings’ Day on the 3th of May 2018 in the heart of Paris, where the Dutch Embassy presented an orange SOOP to all of their 400 guests. The Netherlands puts circular entrepreneurship on stage!
Our future dream
Our current linear economic system is negatively connected to nature, natural ecosystems and society in which natural waste flows are ‘treated’ as waste. SOOP uses natural waste streams as valuable raw materials for high-quality soap products and cosmetics. From waste to resource to high-quality products is a crucial building block of systemic innovation towards: a clean and sustainable economic system that is positively connected with our nature, natural ecosystems and society.
step by step we realise
SOOP adds value to 'waste' as raw material and replaces unsustainable raw materials
SOOP makes upcycling of coffee grounds and orange peel commercially logical and relevant