welcome to a world of soop
our ambition

WHY SOOP?

By consuming fresh coffee, each year we produce 50 billion kilos -worldwide- of coffee grounds, natural scrub, colour and exfoliant in soap

Consumption of fresh orange juice ‘provides’ orange peels and orange oil that add value to soap as: skin boost, coloring, scent and cleaner

Natural wastestreams like coffee grounds and orange peels are not yet used structurally as high-quality resources.

SOOP has the ambition to step by step involve as many people as possible in designing and realise a clean, blue and circular economy.

let's start with

a brief history

September 2016: How it started

In his own kitchen, Robert-Willem Dol starts experimenting with coffee grounds and orange peels and comes up with the idea of using these raw materials in soap. The first SOOP prototypes are visible on the photo.



A milestone it is!

The founders of SOOP, Robert-Willem Dol and Noor Buur were present at the celebration of Kings’ Day on the 3th of May 2018 in the heart of Paris, where the Dutch Embassy presented an orange SOOP to all of their 400 guests. The Netherlands puts circular entrepreneurship on stage!

Our future dream

Our current linear economic system is negatively connected to nature, natural ecosystems and society in which natural waste flows are ‘treated’ as waste. SOOP uses natural waste streams as valuable raw materials for high-quality soap products and cosmetics. From waste to resource to high-quality products is a crucial building block of systemic innovation towards: a clean and sustainable economic system that is positively connected with our nature, natural ecosystems and society.

we are proud of our

soop ambassadors

MUNICIPALITY OF AMSTERDAM

The municipality of Amsterdam has supported our SOOP concept and products from the start.

FMO BANK | THE HAGUE

FMO is the Dutch development bank that empowers SOOP to build a better world.

EOSTA

Eosta is Europa’s meest innovatieve importeur, inpakker en distributeur van verse biologische groente en fruit.

RIJKSOVERHEID

De Rijksoverheid werkt samen met bedrijfsleven aan een duurzame upcycle-economie voor de toekomst waarin afval niet meer bestaat. #unwaste

PDR

Paul de Ruiter architectenbureau werkt aan duurzame architectuur waarbij gebouwen energie produceren in plaats van energie consumeren.

3DTAG.nl

Erik Hopmans | Industrial Design. Momenteel in onderzoek naar oplossingen voor koffiedik als grondstof voor o.a. SOOP producten. Dit project wordt ondersteund door de Provincie Noord-Holland.  

OUR current

SOOP's

SOOP SOLID 70 GRAM
PALM OIL FREE AND BIODEGRADABLE HAND & BODY SOOP
SOOP LIQUID 250 ML
PALM OIL FREE AND BIODEGRADABLE HAND & BODY SOOP
DISPENSER SOOP
DISPENSER SOOP
What do people say about SOOP?

testimonials

“Net de circulaire waardemunten ontvangen van SOOP. Wat zijn ze mooi! Volgende week krijgt elke ambassade er één om het Nederlandse bedrijfsleven te promoten. Ik zal ze met trots uitdelen” – Maurice Goudsmith, categoriemanager Afvalzorg, RVO

“Nice smell and structure with good hand washing results. And the whole idea behind it is brilliant! Great job guys. Living up to the FMO ideals” – Werknemers, FMO, Entrepreneurial Development Bank

"Waste is our new currency! SOOP is a circular loop! Finding resources in what others call waste -like coffee grounds and orange peels-, The result lies in your hands! We call it: SOOP for Hope” – Studenten, Haagse Hotelschool

step by step we realise

IMPACT GOALS

SOCIAL IMPACT

SOOP activates awareness by making the value of 'waste' tangible, visible and shareable

ECOLOGICAL IMPACT

SOOP adds value to 'waste' as raw material and replaces unsustainable raw materials

ECONOMICAL IMPACT

SOOP makes upcycling of coffee grounds and orange peel commercially logical and relevant

Let's make SOOP the new soap.

we proudly present our

soop Team

SOOP is ambitious in upcycling organic wastestreams into high-quality
soap and cosmetics products for daily use. SOOP products make people and
natural systems healthier. Partnerships are needed to achieve this ambition.
And an enthusiastic and dedicated SOOP team. Meet them here:

Robert-Willem | Founder & Return on Impact
Noor | Co-founder & Return on Social Capital
Bart | Return on Commerce
Renee | Communications & PR
what's

NEW(s)?

please get in

TOUCH



ROBERT-WILLEM DOL

Kromme Waal 29 sous
+31 (0) 646 64 14 38
welcome@aworldofsoop.com